Good morning, Ashley

Here’s how Acme Commerce performed over the last 30 days.

Unique visitors♙

48,291↑ 12.4% vs previous period

Total sessions◉

72,438↑ 8.7% vs previous period

Page views▤

186,204↑ 15.2% vs previous period

Bounce rate⌁

37.8%↓ 4.1% — improving

Traffic trend

Sessions and unique visitors

SessionsVisitors

Sep 6Sep 11Sep 16Sep 21Sep 26Oct 1Oct 5

Traffic sources

Where your visitors came from

Organic search48%

Direct22%

Social16%

Referral14%

Top pages

Most visited content this period

Page	Views	Visitors	Avg. time	Bounce
/products/summer-collection	28,492	20,105	3m 42s	24.8%
/	24,118	17,902	2m 16s	38.1%
/blog/growth-playbook	18,904	15,221	5m 08s	19.4%
/pricing	13,447	10,886	1m 54s	46.7%

Real-time activity

Live visitor activity across your connected sites.

● Updates every 5 seconds

Visitors now

18412 joined in the last minute

Active pages

37Across 3 sites

Events / minute

692↑ 8% above baseline

Conversions now

16R18,420 estimated value

Live activity stream

An anonymised sample of recent sessions

Product viewedCape Town · Organic search · Mobile

/summer-collection

Checkout startedLondon · Instagram · Mobile

begin_checkout

Trial createdAustin · Direct · Desktop

sign_up

Visitors by location

Active sessions now

South Africa76

United Kingdom39

United States31

Germany18

Events & goals

Track the actions that matter and measure conversion.

Configured conversion goals

Custom events that count as conversions for this workspace.

Firelytics automatically captures page views, outbound clicks, downloads and engagement. Mark any event as a conversion goal.

Total events

428,611↑ 18.2%

Conversions

3,482↑ 9.4%

Conversion rate

4.81%↑ 0.6 pts

Goal value

R842k↑ 14.1%

Checkout funnel

Last 30 days · all devices

18,420Product view

13,262Add to cart

8,117Checkout

3,482Purchase

Conversion goals

Highest-impact outcomes

◆

Purchase3,482 completions · 4.81%

Active

✦

Account created1,904 completions · 2.63%

Active

↓

Catalogue download884 completions · 1.22%

New

Conversion intelligence

Understand which goals, campaigns and landing pages lead to results.

First recorded pageview attribution within each session. This does not track people across devices or sessions.

Tracked sessions

—

Converted sessions

—

Session conversion rate

—

Session journey milestones

Milestones are independent, not sequential drop-off steps.

Goal performance

Traffic sources

Campaigns

Landing pages driving conversions

Platform command centre

Tenants, revenue, usage and service health across Firelytics.

Active tenants

128↑ 11 this month

Monthly recurring revenue

R284,900↑ 8.6%

Events this month

84.2m62% of platform capacity

Trial conversion

31.8%↑ 3.1 pts

3 tenants are above 85% of their monthly event allowance. Review usage or offer an upgrade before limits are reached.

Tenant directory

All organisations and subscription status

Tenant	Package	Sites	Events / allowance	MRR	Status
ACAcme Commerceacme.firelytics.app	Scale	3 / 10	8.4m / 10m	R4,999	Active
NMNorthstar Medianorthstar.firelytics.app	Growth	5 / 5	4.8m / 5m	R2,499	Near limit
RLRedline Labsredline.firelytics.app	Starter	1 / 2	224k / 500k	R699	Active
PTPixel Theorypixeltheory.firelytics.app	Trial	1 / 1	82k / 100k	—	8 days left

Packages

Commercial plans and enforced usage limits.

Starter

Small sites building their baseline

R699 / month

2 websites
500k events / month
12 months retention
5 team members
Email reports

Growth

Teams scaling acquisition

R2,499 / month

5 websites
5m events / month
24 months retention
20 team members
Funnels and custom events

Scale

High-volume organisations

R4,999 / month

10 websites
10m events / month
36 months retention
Unlimited team members
API and priority support

Platform health

Core ingestion and processing services

Event ingestion API99.99% uptime · 42ms p95

Operational

Analytics processor18,420 events/sec · 0.4s lag

Operational

Report deliveryQueue depth 184 · 3m delay

Degraded

Recent platform activity

Security and administration audit trail

Tenant createdPixel Theory · Ashley Smith · 18m ago

↑

Package upgradedNorthstar · Starter → Growth · 2h ago

⚿

API key rotatedAcme Commerce · Sam K. · 4h ago

Acquisition

Understand which channels and campaigns attract valuable visitors.

Organic sessions

34,770↑ 14.8%

Paid sessions

11,468↑ 6.2%

Campaign ROI

4.7×↑ 0.4×

Cost / acquisition

R184↓ 9.1%

Channel performance

Attribution using last non-direct click

Channel	Sessions	Conversions	Conv. rate	Revenue
Organic search	34,770	1,982	5.70%	R481,240
Paid social	9,114	518	5.68%	R126,890
Direct	15,936	504	3.16%	R108,420
Referral	10,141	329	3.24%	R82,606

Audience

Privacy-conscious insight into the people using your sites.

New visitors

31,87466% of visitors

Returning visitors

16,41734% of visitors

Desktop

43%20,765 visitors

Mobile

54%26,077 visitors

Top locations

South Africa52%

United Kingdom16%

United States12%

Technology

◫

Chrome61.8% of visitors

29,842

◫

Safari24.2% of visitors

11,686

◫

Edge7.4% of visitors

3,574

Pages & content

See what visitors read, where they enter and why they leave.

Content performance

All tracked pages

Page	Views	Entrances	Exit rate	Engagement
/products/summer-collection	28,492	12,086	22.4%	High
/blog/growth-playbook	18,904	14,621	19.4%	High
/pricing	13,447	6,412	46.7%	Needs review

Connected sites

Install tracking, manage domains and inspect data quality.

shop.acme.co.za

Production · 62.4m events

Last event 8 seconds ago

Tracking healthy

www.acme.co.za

Production · 19.8m events

Last event 14 seconds ago

Tracking healthy

docs.acme.co.za

Production · 2.1m events

Last event 3 hours ago

Check installation

Install Firelytics tracking

Add this once, immediately before the closing </head> tag.

Privacy-first

<script defer src="https://firelytics.drkflm.site/tracker.js"
	  data-site="select-a-website"
	  data-key="create-or-select-an-api-key"></script>

Automatic collection

Page views, SPA navigation, outbound links, downloads and engagement.

Custom events

Use firelytics.track('purchase', properties) for product outcomes.

Data safeguards

No stored IP address, Do Not Track support and origin allowlists.

SEO health

Technical search health, target keywords and evidence-led AI guidance.

Select a tenant workspace to inspect its SEO health.

SEO health score

—Latest technical audit

Critical issues

0Immediate attention

Warnings

0Recommended fixes

Tracked keywords

0Search Console enrichment ready

OpenAI SEO Insights

Recommendations grounded in your latest audit and aggregated 30-day analytics.

No AI insight generated yet
Run a technical audit, then generate a prioritised action plan.

Suggestions are AI-generated from Firelytics evidence. They do not represent measured rankings, search volumes or guaranteed outcomes, and no website changes are applied automatically.

Technical issues

Prioritised findings across connected sites

Run the first audit to generate findings.

Site audits

Latest health snapshot per website

No audits yet.

Google Search Console

Connect Google to import real organic search queries, clicks, impressions, CTR and average position. Google data is delayed and some queries may be omitted.

Choose a tenant workspace to connect Search Console.

Organic search performance

Daily clicks and impressions from Search Console

Keyword opportunities

Suggestions are based on Search Console averages, not guaranteed rankings.

Search query	Clicks	Impressions	CTR	Average position
No Search Console data yet.

Target keywords

Saved per tenant; rankings will populate after Search Console is connected.

Keyword	Country	Target URL	Status
No target keywords yet.

Team & access

People, invitations, roles and access scope.

Workspace members

Member	Role	Site access	Last active	Status
Ashley Smith ashley@acme.co.za	Owner	All sites	Now	Active
Sam Khumalo sam@acme.co.za	Analyst	2 sites	2h ago	Active
Nadia Patel nadia@acme.co.za	Viewer	1 site	4d ago	Active

API keys

Create and revoke public ingestion keys for monitored websites.

Protected by your Firelytics account. Key-management permissions are derived from your signed-in role.

Tracked sites and keys

Keys are masked after creation. Create a replacement before revoking an active key.

Loading your authorised key registry…

Copy your new key now

For security, the full value will not be shown again.

Created

Workspace settings

Profile, data governance, notifications and developer access.

Workspace profile

Name, timezone and reporting currency

Acme Commerce
Africa/Johannesburg · ZAR

Privacy & retention

Consent mode, IP handling and data lifetime

IP anonymisation on 24 month retention

Developer access

API keys, webhooks and ingestion domains

Manage keys from the API keys workspace
Create, rotate and revoke ingestion credentials