Overview

Your workspace activity over the last 30 days.

Unique visitors♙

—Awaiting tracked data

Total sessions◉

—Awaiting tracked data

Page views▤

—Awaiting tracked data

Bounce rate⌁

—Awaiting tracked data

Traffic trend

Sessions and unique visitors

SessionsVisitors

Traffic sources

Where your visitors came from

Top pages

Most visited content this period

Page	Views	Visitors	Avg. time	Bounce

Real-time activity

Live visitor activity across your connected sites.

● Updates every 5 seconds

Visitors now

—Awaiting live data

Active pages

—Awaiting live data

Events / minute

—Awaiting live data

Conversions now

—Awaiting live data

Live activity stream

Recent tracked events

Loading actual events…

Visitors by location

Active sessions now

Loading actual locations…

Events & goals

Track the actions that matter and measure conversion.

Configured conversion goals

Custom events that count as conversions for this workspace.

Firelytics automatically captures page views, outbound clicks, downloads and engagement. Mark any event as a conversion goal.

Total events

—Awaiting tracked data

Conversions

—Awaiting tracked data

Conversion rate

—Awaiting tracked data

Goal value

—Awaiting tracked data

Checkout funnel

Last 30 days · all devices

Conversion goals

Highest-impact outcomes

Conversion intelligence

Understand which goals, campaigns and landing pages lead to results.

First recorded pageview attribution within each session. This does not track people across devices or sessions.

Tracked sessions

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Converted sessions

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Session conversion rate

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Session journey milestones

Milestones are independent, not sequential drop-off steps.

Goal performance

Traffic sources

Campaigns

Landing pages driving conversions

Platform command centre

Tenants, revenue, usage and service health across Firelytics.

Active tenants

—Awaiting verified data

Usage alerts will appear when verified platform data is available.

Tenant directory

All organisations and subscription status

Tenant	Package	Sites	Events / allowance	MRR	Status

Packages

Commercial plans and enforced usage limits.

Platform health

Verified server and ingestion status

No verified platform activity available.

Recent ingestion activity

Latest real tracking events, not an administration audit trail

No verified platform activity available.

Acquisition

Understand which channels and campaigns attract valuable visitors.

Organic sessions

—Awaiting tracked data

Paid sessions

—Awaiting tracked data

Campaign ROI

—Awaiting tracked data

Cost / acquisition

—Awaiting tracked data

Channel performance

Attribution using last non-direct click

Channel	Sessions	Conversions	Conv. rate	Revenue

Audience

Privacy-conscious insight into the people using your sites.

New visitors

—Awaiting tracked data

Returning visitors

—Awaiting tracked data

Desktop

—Awaiting tracked data

Mobile

—Awaiting tracked data

Top locations

Technology

Pages & content

See what visitors read, where they enter and why they leave.

Content performance

All tracked pages

Page	Views	Entrances	Exit rate	Engagement

Connected sites

Install tracking, manage domains and inspect data quality.

shop.acme.co.za

Production · 62.4m events

Last event 8 seconds ago

Tracking healthy

www.acme.co.za

Production · 19.8m events

Last event 14 seconds ago

Tracking healthy

docs.acme.co.za

Production · 2.1m events

Last event 3 hours ago

Check installation

Install Firelytics tracking

Add this once, immediately before the closing </head> tag.

Privacy-first

<script defer src="https://firelytics.drkflm.site/tracker.js"
	  data-site="select-a-website"
	  data-key="create-or-select-an-api-key"></script>

Automatic collection

Page views, SPA navigation, outbound links, downloads and engagement.

Custom events

Use firelytics.track('purchase', properties) for product outcomes.

Data safeguards

No stored IP address, Do Not Track support and origin allowlists.

SEO health

Technical search health, target keywords and evidence-led AI guidance.

Select a tenant workspace to inspect its SEO health.

SEO health score

—Latest technical audit

Critical issues

0Immediate attention

Warnings

0Recommended fixes

Tracked keywords

0Search Console enrichment ready

OpenAI SEO Insights

Recommendations grounded in your latest audit and aggregated 30-day analytics.

No AI insight generated yet
Run a technical audit, then generate a prioritised action plan.

Suggestions are AI-generated from Firelytics evidence. They do not represent measured rankings, search volumes or guaranteed outcomes, and no website changes are applied automatically.

Technical issues

Prioritised findings across connected sites

Run the first audit to generate findings.

Site audits

Latest health snapshot per website

No audits yet.

Google Search Console

Connect Google to import real organic search queries, clicks, impressions, CTR and average position. Google data is delayed and some queries may be omitted.

Choose a tenant workspace to connect Search Console.

Organic search performance

Daily clicks and impressions from Search Console

Keyword opportunities

Suggestions are based on Search Console averages, not guaranteed rankings.

Search query	Clicks	Impressions	CTR	Average position
No Search Console data yet.

Target keywords

Saved per tenant; rankings will populate after Search Console is connected.

Keyword	Country	Target URL	Status
No target keywords yet.

Team & access

People, invitations, roles and access scope.

Workspace members

Member	Role	Site access	Last active	Status

API keys

Create and revoke public ingestion keys for monitored websites.

Protected by your Firelytics account. Key-management permissions are derived from your signed-in role.

Tracked sites and keys

Keys are masked after creation. Create a replacement before revoking an active key.

Loading your authorised key registry…

Copy your new key now

For security, the full value will not be shown again.

Created

Workspace settings

Profile, data governance, notifications and developer access.

Workspace profile

Name, timezone and reporting currency

Workspace profile
Africa/Johannesburg · ZAR

Privacy & retention

Consent mode, IP handling and data lifetime

See configured privacy and retention settings

Developer access

API keys, webhooks and ingestion domains

Manage keys from the API keys workspace
Create, rotate and revoke ingestion credentials